16、Consider the following regression equation:
Salesi = 10.0 + 1.25 R&Di + 1.0 ADVi – 2.0 COMPi + 8.0 CAPi
where Sales is dollar sales in millions, R&D is research and development expenditures in millions, ADV is dollar amount spent on advertising in millions, COMP is the number of competitors in the industry, and CAP is the capital expenditures for the period in millions of dollars.
Which of the following is NOT a correct interpretation of this regression information?
A) If a company spends $1 million more on capital expenditures (holding everything else constant), Sales are expected to increase by $8.0 million.
B) One more competitor will mean $2 million less in Sales (holding everything else constant).
C) If R&D and advertising expenditures are $1 million each, there are 5 competitors, and capital expenditures are $2 million, expected Sales are $8.25 million.
D) Increasing advertising dollars by $1 million (holding everything else constant), will result in $1 million additional Sales. |